How to get to gold on Vitality
What We Did
Created a series of infographic posters to help press and public understand the Discovery Vitality process
We were approached by the marketing team at Discovery with a challenge: The Vitality process had gotten some bad press recently. It seemed like the requirements to reach gold status were getting more demanding, while the rewards were getting less, well, rewarding. We took this challenge and simplified what appeared to be a complex process into a series of bright informative and easy-to-understand infographics to help customers and the press navigate the simple steps to becoming Vitality Gold members.