PaySpace is a South African software solutions provider in the payroll and HR space whose primary offering is hosted in the cloud. This was a marketing as a service initiative that we contributed to at the request of Tarsus On Demand.
To alert clients that accessing PaySpace from the cloud is much easier, more effective, and more convenient than having it installed on local PCs.
The campaign consisted of landing pages aimed at three different “personas”, with various downloadable assets for each and a video summarising all of the benefits of PaySpace from the cloud. The campaign was designed to show each persona – the CTO/CIO, the accountant, and the small business owner – how PaySpace could meet their particular needs, and convince them to make the switch. PaySpace loved our work and told us they brought in a number of new clients as a result.
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